Pedestrian and Cyclist Signage and Wayfinding Strategy

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Our community is in a unique position to act as a gateway destination for residents and visitors to enter Rouge National Urban Park. With the future GO Rail Expansion along the Stouffville Corridor enabling two-way, all-day service starting from Toronto, we will be able to market our Town as a focal point providing visitor-oriented services before and after visiting the Park. To achieve this objective, the Town is interested in enhancing and improving direct trail links through nearby urban and natural areas to enable visitors to easily travel to Rouge National Urban Park from Downtown Stouffville. This priority was solidified in the Town’s Leisure and Community Services Masterplan (2022).

As part of this work, the Town has partnered with the Toronto and Region Conservation Authority (TRCA) and Entro, an experiential design firm, to develop wayfinding signage that clarifies the existing route between Downtown Stouffville and Rouge National Urban Park (see below map). By integrating wayfinding devices along the route, the Town aims to make this trail an inviting and enjoyable experience for all explorers.


Get Involved

We asked residents for input to support the development of the wayfinding devices that the Town will install along the trail route between Downtown Stouffville and Rouge National Urban Park. Sign types include the following:

Primary Trailhead: identify the start of the trail

Secondary Trailhead: identify secondary access points along the trail

Directional Signage/Flag-Posts: provide guidance and navigation assistance along the trail, indicating the correct path to follow at junctions or intersections

Directional Banners: lead people from Main Street to trail entrance

For these signs, two distinctive concepts have been developed. Of these two concepts, we asked Town residents to select their favourite and describe why by taking a survey. The survey closed on July 26.



Concept 1


Concept 2


Our community is in a unique position to act as a gateway destination for residents and visitors to enter Rouge National Urban Park. With the future GO Rail Expansion along the Stouffville Corridor enabling two-way, all-day service starting from Toronto, we will be able to market our Town as a focal point providing visitor-oriented services before and after visiting the Park. To achieve this objective, the Town is interested in enhancing and improving direct trail links through nearby urban and natural areas to enable visitors to easily travel to Rouge National Urban Park from Downtown Stouffville. This priority was solidified in the Town’s Leisure and Community Services Masterplan (2022).

As part of this work, the Town has partnered with the Toronto and Region Conservation Authority (TRCA) and Entro, an experiential design firm, to develop wayfinding signage that clarifies the existing route between Downtown Stouffville and Rouge National Urban Park (see below map). By integrating wayfinding devices along the route, the Town aims to make this trail an inviting and enjoyable experience for all explorers.


Get Involved

We asked residents for input to support the development of the wayfinding devices that the Town will install along the trail route between Downtown Stouffville and Rouge National Urban Park. Sign types include the following:

Primary Trailhead: identify the start of the trail

Secondary Trailhead: identify secondary access points along the trail

Directional Signage/Flag-Posts: provide guidance and navigation assistance along the trail, indicating the correct path to follow at junctions or intersections

Directional Banners: lead people from Main Street to trail entrance

For these signs, two distinctive concepts have been developed. Of these two concepts, we asked Town residents to select their favourite and describe why by taking a survey. The survey closed on July 26.



Concept 1


Concept 2


Page last updated: 29 Jul 2024, 10:17 AM